The study and design of signage for hotels are critical stages in creating a perfect hospitality experience, as they ensure the smooth and safe movement of guests throughout all areas.
They include the analysis of the architectural and functional layout of the hotel, the definition of directional and information points, as well as the creation of a single aesthetic identity that is consistent with the accommodation brand.
The goal is to produce clean, legible and stylish signs that help the visitor to orient themselves easily, reduce the need for guidance staff and contribute to the professional image of the hotel.
With proper design, signage enhances the user experience, promotes safety and supports the smooth operation of all parts of the business.

Needs recording & space analysis

  • Mapping of all indoor and outdoor areas (reception, rooms, floors, common areas, parking, emergency exits).
  • Determination of points where signage is needed (information, direction, safety, branding).
  • Checking legal requirements (fire safety, disabled access, light indications).

Signage system design

  • Selection of sign types (directional, room, security, exit).
  • Graphic design: logo, colors, typography, symbols.
  • Selection of materials (e.g. plexi, metal, LED, prints).
  • Creation of a detailed route plan and placement (wayfinding).

Final study and costing

  • Detailed installation plans per point.
  • Technical specifications of each sign (dimensions, materials, method of support).
  • Implementation budget and installation schedule.